With the spring energy in the air, we love moving around from Pilates, to walks by the river to business meetings in Aura Collective’s latest activewear range. If you’re a BWFam member you would have receive a cheeky sneak peek and voucher to explore Aura Collective’s latest collection, Reign. Now you can get to know more about the maker of the brand, lovely Nidhi. You can find out more about Aura Collective from the details below.
What inspired you to start Aura Collective? Is there a story behind the name?
Movement has been a very integral part of my life from the age of 6. Back then it was in the form of dancing and athletics. Now it’s in the form of meditation, Pilates and yoga. I’ve learnt over the years how important it is to exercise not only your body, but your mind too!
Physical, mental, emotional and spiral wellness is at the heart of our vision!
I’ve always wanted to do something of my own for a bigger cause. So studying physiotherapy just catalysed that avenue and I combined my passion for fitness and fashion to design activewear that amalgamates aesthetics with function.
Designing and making activewear that breaks boundaries, promotes confidence, encourages one to live the best version of their life.
It took me a long time to find the right name for the brand – one that resonated with my personality and one that resonated with my Vision for the brand. My ultimate inspiration for this name comes from my spiritual background. Aura in this context stands for energy around you, the lifestyle you choose to build for yourself and your journey to attaining that highest and best version of yourself.
What is so special about your new collection?
Our new spring collection is called Reign.
It’s a collection to celebrate strength, power, determination and perseverance.
Having entered spring and coming into summer this collection consist of bright colours and unique styles to suit your spring and summer wardrobe and movement choices x
All the pieces are made from our premium 4 way butter soft fabric, high waisted tights with a seamless and tapered waist band they give you an extra layer of core support and that flattering look.
What are your brand values and how is it reflective in the products?
What’s your favorite piece and why?
If I had to choose one favourite piece from this collection – I’ll pick the ignite unitard. It’s such a unique design that is so rich in character. It’s a straightforward studio staple yet a glamorous wardrobe piece.
It’s oneness and unique fabric composition has made it my go to wear right from studio to street and cafe to cocktail. It’s such a versatile piece and offers a myriad of way you can dress it up or down.